Customer Communications Management

Improve marketing campaigns with well-designed, highly personalized content delivered to multiple channels.

Analyst Reports

IDC: Marketing in the Age of Digital Content: The Business Case for an E-Enterprise Marketing Platform

EMC Customer Communications Management solutions enable marketing organizations to automate the creation and delivery of well-designed, highly personalized communications. The result: better execution of multi-channel campaigns through reduced complexity of fragmented systems, personalization rules, and delivery systems.

With EMC Customer Communications Management solutions, you gain an end-to-end approach by combining digital asset management, web content management, and xPression 3 technologies. You ensure support of both creative processes and delivery of targeted communications across multiple channels, including print, e-mail, web, and SMS/MMS.

Key Benefits

Seamless creative tool integrations — Leverage Adobe® Dreamweaver or InDesign skill sets to enable rich e-mail, web page, and or print layout design.
Multi-channel, multi-language communications — Repurpose digital assets into different file formats, sizes, or languages via business rules or integrated workflows.
Personalization — Personalize content from creative tools with one click, and automatically link to dynamically generated communications.
Dynamic and personalized delivery — Deliver targeted, interactive content via next-generation publishing architecture, from rich media to Web 2.0 feedback.
Automation — Automate production processes, from campaign design and creation to multi-channel delivery, feedback, and usage.

EMC will help you build your solution with the following products, services, and partners:

Documentum Content Transformation Services - EMC Documentum Content Transformation Services automate and simplify the content transformation and attribution process and make content easier to preview and manage.
Documentum Digital Asset Manager - EMC Documentum Digital Asset Manager lets you leverage the full value of your digital assets with comprehensive digital asset management capabilities.
Documentum Interactive Delivery Services Accelerated - Publish content and metadata directly from a Documentum repository to replicated global target locations using high speed, file transfer over WAN.
Documentum Media WorkSpace - EMC Documentum Media WorkSpace enables you to maximize productivity and leverage the value of your interactive content using a next-generation Web 2.0 interface.